PR Training - Schools
It’s the stuff of nightmares for all teaching staff. A pupil is seriously injured or worse still, killed and you have to deal with the media frenzy that ensues.
But do you know how to?
Could you manage the media? Do you know what they want and could you deliver it?
Could you keep your cool while being bombarded with questions - perhaps day after day.
Do you understand about deadlines and journalists’ agendas?
Could you survive at the centre of a ‘big story’ and tell the world what happened cogently, completely, conclusively.
If the answer to any of the above is ‘no, don’t worry, help is at hand.
Here at EMPRA we are offering one day courses on ‘Measuring up to Media Mayhem’.
“I do think this is good idea to roll out to other schools. I know the National College and NPQH cover various aspects of dealing with the media, but it is delivered from a head’s perspective by ex-heads – who won’t admit it, but soon lose touch. My experience is that their approach has been quite formulaic and they don’t have the experience your media background gives, which has a harder and more realistic edge.” Deputy Head, large urban secondary school
The course covers everything you will need to know to deal expertly with those situations that all too sadly make the headlines. It will give you practical, step by step help and advice in how to deal with the press and other media from the first time they make contact until the last journalist decamps and includes insights from an ex-national newspaper journalist.
In an age of instant communication every teacher should understand how to deal with the aftermath if the unthinkable happens.
Here at EMPRA we can give you the confidence to do just that.
Our courses cost £250 plus VAT per delegate, and include lunch. We run the training in small groups. You can book here for our next course in February 2012
We're sure that you don't need reminding how the press treat difficult school stories, but it you do, just click the links below:
A 15-year-old British schoolgirl declared 'clinically dead' after a sledging accident in Austria was not wearing a helmet, it emerged tonight. Her father demanded to know why the teenager had not been wearing a helmet. Read more: http://www.dailymail.co.uk/news/article-25054/Girl-hurled-sledge-school-...
A 15-year-old girl was killed and nine other people seriously injured after the coach taking them on a school trip crashed in France today. Several others were also hurt in the accident involving a school party from Ayrshire. Read more: http://www.dailymail.co.uk/news/article-125231/Teenage-girl-killed-schoo...
Fresh questions have been raised over the government's new pledge of providing residential trips for all school pupils, after the death of a 14-year-old boy in an "easy" pothole with a reputation for turning dangerous after heavy rain. http://www.guardian.co.uk/uk/2005/nov/16/schooltrips.schools
A public schoolboy died after a drinking binge on a school trip, police said today. The latest tragedy on a supervised trip is expected to prompt schools to review their policies on such outings. http://www.thisislondon.co.uk/news/article-10161001-drink-tragedy-on-sch...